Dr Feelgood

What is Dr Feelgood?

The acquisition follows another recent French omnichannel agreement that saw Tipico and Betclic owner Banijay Entertainment’s gaming arm acquire JOA’s network of 33 regional casinos across France. 

Banijay did not disclose any financial details, except that the acquisition would be supported by funds managed by Blackstone and Kings Park Capital.

Merkur represents the gaming and leisure division of the Gauselmann Group, a historic German family-owned enterprise specialising in gaming machines, software and casino operations across Europe. 

About Dr Feelgood

The maximum win probability has been listed at roughly one occurrence in 88 million spins

The point for an experienced slots reader is not how the multipliers stack, but why Nolimit City is chasing a bigger number. A higher position ceiling concentrates more of the game’s potential into deep cascade sequences and fully developed bonus play. That reinforces the studio’s reputation for reward structures built around rare, high-magnitude outcomes rather than steady returns.

The rarity of that ceiling is baked into the math. The maximum win probability has been listed at roughly one occurrence in 88 million spins. That figure underlines that the 40,000x headline is a marketing peak, not a realistic session target, a familiar trade-off in the volatile end of the market Nolimit City serves.

What is Dr Feelgood?

Corfai Capital Managing Partner and Founder Ben Robinson is even more bullish on the price, pointing to the circumstances in which GiG was able to acquire the business.

“On the numbers GiG has disclosed it looks cheap,” he says. “€16.4 million for 80% implies an EV of €20.5 million against roughly $50 million of run-rate NGR, 30% year-on-year growth and positive cash generation. €6m of cash on day one for a business generating $50 million of NGR tells you who needed the deal.”

Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”