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About Chase For Glory
For existing Splash Tech partners, “different” is not supposed to mean disruption. Maintaining the company’s products, expertise and relationships was a central consideration during the transaction.
“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.
The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.
What is Chase For Glory?
Halloween is a natural peg for that approach. It gives operators a topical, franchise-branded title to feature in October promotions without asking players to learn a new system. The friendly Count Dracula fisherman and trick-or-treat trimmings supply the seasonal hook while the underlying fish-collection loop does the heavy lifting.
signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family
A fourth Halloween variant in one series also signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family. Familiarity is the point. Each seasonal skin trades on established player recognition rather than introducing a new core experience.
About Chase For Glory
Independent analysis by Bettormetrics found Kambi partners either led or shared the lead on measures including time to market, live uptime and bet delay. It also outperformed its B2C and B2B competitors on live uptime in World Cup markets including over/unders on total goals.
“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”
The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.