Casino Night

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While representation remains important, Yaxley warns that many companies still mistake headcount for inclusion.

“One of the biggest misconceptions is that DEI can be measured by representation alone,” she says. “Representation matters, but it’s only one part of the picture.”

For her, the real test is whether employees have equal access to development, promotion and leadership opportunities, rather than simply being hired.

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A separate private member’s bill was tabled by MP Martha Mahrous in January 2025. It proposed prison terms of two to five years and multi-million-Egyptian-pound fines for promoters, agents and payment facilitators. It has also gone nowhere.

Parliament rose on 22 July having passed 162 laws, none concerning betting. Egyptian news outlet Al-Watan reported that electronic betting was still among the committee’s files awaiting discussion on 17 August, listed separately from the cybercrime amendments. The House reconvenes on 1 October.

Neither bill has created a route to license private online betting. Egypt is pursuing an increasingly punitive enforcement model instead.

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Land-based gross profit dipped 0.7% to R2 billion, however, with the company’s investment in the segment increasing over the period.

Bengtsson said the revenue gains from recent investment efforts should translate into improved operating leverage as the casino business continues to grow.

“The sustainability in the operational improvements and in our market share gains are clearly there,” he said. “Those are real, and they are happening right now.