Lucky Pharoah

What is Lucky Pharoah?

Nobody is predicting the end of gambling. The market is still growing. Good operators are still making money. New products are emerging.

But what has changed is what shareholders want those companies to prove – and the price they are willing to pay for that proof.

Fantini points to land-based examples like Red Rock Resorts and Monarch Casino as companies that can still attract capital because they offer sensible growth and strong management. That is a telling comparison with the industry’s recent past.

How to play Lucky Pharoah

On Tuesday, OpenBet announced it had agreed to acquire sportsbook specialist OmniLogic. 

According to OpenBet, the deal is aimed at strengthening the supplier’s presence in regulated lottery markets and expanding its sportsbook capabilities tailored for Tier 1 operators. 

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.

About Lucky Pharoah

She emphasised that half of Entain’s retail employees were women, with over 50% working flexible or part-time hours. More than 2,500 of its employees are under 25 years old.

The letter argues that the proposed increase would hit the workers and communities Labour’s “Makerfield Test” is supposed to protect, while potentially costing the Exchequer money rather than raising it.

Entain stressed the importance of its retail networks in providing local employment and community engagement.