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Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

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Rovito has pleaded not guilty and is presumed innocent unless proven guilty in court. His attorney has disputed the government’s allegations, claiming that the indictment does not allege his client collected money, made any threats, or directed other defendants to do so.

The latest contribution is not the first time Rovito’s campaign donations to Grasso have attracted attention.

In 2017, Rovito donated $5,000 to Grasso’s unsuccessful campaign for Illinois attorney general. Grasso returned that money about a month later after a television station questioned the contribution, according to Patch. 

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The three-hour debate on the Dutch gambling sector centred on a number of issues, including the illegal market, advertising and the legal age limit of 18.

Ten committee members, spanning the full political spectrum, addressed a number of research papers, sector activity reports and Justice State Secretary KT van Bruggen’s April 2026-dated letter, assessing the risks of gambling, and acknowledging the KSA’s estimation that channelisation had dropped below 50%.

While there were differing views on much of the content, one area in which Dutch MPs were united was the illegal market.