Wild Pride

What is Wild Pride?

One of Europe’s best-known casino operators, Holland Casino runs 13 locations in the country, offering a mix of table games and slots. Amsterdam carries two casinos, while the rest are scattered around, with a slight emphasis in the south, near the Netherlands’ border with Germany.

The operator has no international locations. Well, it’s a state monopoly, after all. Holland Casino was also one of the first operators to launch online when the market legalised in 2021, with Petra de Ruiter joining the company as CEO the following year.

Petra’s journey to the role started in a hotel management school where she learned the ropes of hospitality, followed by a job at Transavia Airlines, a subsidiary of renowned Dutch operator KLM. This led to 24 years in the aviation industry, in a host of different roles: sales, marketing, operations – all aspects of the business that would later become useful in the casino industry.

How to play Wild Pride

Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

According to the deal investor deck, the combined group expects online betting and gaming to be its largest vertical, as it accounted for 48% of the group’s combined pro forma adjusted EBITDA in H1.

Distributed gaming followed at 27%, then casinos at 25%.

What is Wild Pride?

Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.

This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.

Regarding further investment into the company, it said high-growth verticals like live casino were receiving targeted capital deployment, while in terms of geography, the Americas remained a core focal point for the company. It expects to reach profitability in the US this year.